grassroots |ˈɡras ˈˌro͞ots| (also grassroots |ˈɡrasˌro͞ots| ) pl.noun
- Ordinary people regarded as the main body of an organization’s membership: you have lost touch with the grassroots of the party.
- The most basic level of an activity or organization: the whole campaign would be conducted at the grassroots | [as modifier]: trying to improve the sport’s image at the grass-roots level.